Campbell's again proves that it understands shoppers with a report on the need for retailers to merchandise "meal solutions" instead of products.

Consumer product manufacturers and retailers are aggressively improving their shopper marketing expertise and beginning to see the fruits of their labors, according to a report by Deloitte Consulting commissioned by the Grocery Manufacturers of America.

Dollar Stores continue to challenge supermarkets, mass merchants and other retail for share of wallet as more U.S. consumers make dollar store shopping part of their routine, according to a new study by Meyers Research Center.

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.

Exploring consumer attitudes about in-store video and gauging its potential as a national broadcast advertising vehicle

A consumer survey conducted by Decision Analyst, Arlington, TX, finds that P-O-P information has a greater influence on final purchase decisions for apparel, food and consumer electronics than any other means of product communication -- and even plays a significant role in automobile purchases.

Dollar Stores continue to challenge supermarkets, mass merchants and other retail for share of wallet as more U.S. consumers make dollar store shopping part of their routine, according to a new study by Meyers Research Center.

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.