Nicole Green, senior strategic planner, discusses results from Frank About Women's "Retail Rituals III" survey of 2,375 men and women conducted in January 2008.

Watt International's Randy Redford rounds up several innovative packages from around the world and deconstructs the reasons why they connect so well with shoppers.

Proper use of in-store digital media not only can increase short-term sales of specific products but also can provide sustainable lift for entire categories. That's one of the lessons Supervalu learned by working with DS-IQ to measure the effectiveness of its digital ad network. Learn more insights in this audio-enabled presentation from the In-Store Marketing Summit.

Dr. Christopher Gray of Saatchi & Saatchi X uses findings from the agency's proprietary research to outline the eight fundamental drivers of shopping behavior among women in an audio-enabled presentation from last month's In-Store Marketing Expo.

Crown Packaging Technology president Dan Abramowicz offers insights into creating attractive, convenient packaging that also will deliver the required performance throughout the product's supply chain.