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2008's Greatest Hits & Some Predictions for 2009

I-Seminars are live, interactive Web presentations on current hot topics, competitive developments, industry innovations and consumer trends led by industry experts. The Institute hosts a one-hour I-Seminar each month. Participants view the presentation through a Web browser, listen by phone and have opportunities to ask questions.

Next I-Seminar: 2008's Greatest Hits & Some Predictions for 2009

  • Time: December 11, 2008, 1 p.m. CST
     
  • Host: Bill Schober, Editorial Director, The In-Store Marketing Institute
     
  • Price: $55 for Institute members, $155 for non-members.
     
  • Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
Description: Join Bill Schober, Editorial Director of Shopper Marketing magazine, for his post-season analysis of winners and losers from the year in in-store marketing.

In this not-to-be-missed session, you'll:

  • Get an exclusive sneak preview of the 2009 Trends in which CPG's share their opinions on the challenges of marketing in-store.
  • Review some of the year's most influential award-winning display designs and learn what the judges saw in them.
  • See Merchandising hits & misses from the field.

January I-Seminar: Fun with Dick & Jane: How New Consumer Demands Could Reshape the Retail Experience

  • Time: January 15, 2009, 1 p.m. CST
     
  • Host: Valerie Jacobs, Director of Trend Analysis, LPK
     
  • Price: $75 for Institute members, $175 for non-members.
     
  • Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
Description: Increasing competition and pressure to innovate is driving creativity amongst businesses to redefine not only products and categories, but also entire business models. Consumer behavior evidences a socio-cultural shift that reflects increasing consumer desire for transparency, customization and collaboration. These changes will increasingly effect the consumer-retailer relationship, leading to new retailing principles and the necessity to evolve the retail selling proposition.

This ISMI Webinar will explore these new principles in retailing and illustrate them with cases that highlight how you might evolve and innovate your business proposition by imagining the implications of the following:

  • How inspiration from innovative start-ups can transform your thinking regarding your current business model (ZipCar, Dream Dinners).
  • The importance of using part of your business as a learning lab to engage consumers for immediate feedback (Threadless.com, TCHO Chocolate).
  • How mash-up concepts might spark new territories for business opportunities (Burger King's Whopper Bar, Crushpad).
  • How new online/off-line translations lead to bricks-and-mortar innovation (Vinoteque, ExtraTasty.com, Foodzie.com).


Published: January 2008

Source: In-Store Marketing Institute

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