Building Excellence In Shopper Insights and Analytics: Finding Your Company’s Way

» Enroll Now! «

Date & Time

April 8, 2010, 1 p.m. CST

Speaker(s)

Lily Lev-Glick, Founder, Shopper Sense

Price

$75 for Institute members, $175 for non-members

Registration

Members, please contact Maureen Macke to obtain a discount code and registration link. Non-members may register here.

Moderator

Maureen Macke, In-Store Marketing Institute

Bridging the gap between shopper insights and strategic activation is critical to achieving ROI in today’s retail landscape. Yet many marketers still struggle with implementing an insights generation process that will lead to the successful execution of shopper marketing initiatives. In this seminar you will learn about four process pillars that are fundamental to achieving an optimized shopper insights framework built around the unique and distinct culture of your organization.

- Define and establish consistent shopper insights language and internal expectations

- Identify pain points and misalignment of internal stakeholders, project leaders and end-users

- Document the current shopper insights generation process – identify gaps, linkage, disconnects and synergies

- Establish a process blueprint for your organization

About the Speaker(s)

For more than two decades, Lily Lev-Glick has analyzed shopper behavior, purchase motivations and how retail environments impact decision-making. The convergence of this experience has led to her recognition as one of the most recognized and effective strategists in the field of Shopper Marketing. Lily Lev-Glick is the founder of Shopper Sense™, a shopper insights strategy practice. She holds an MBA in Marketing from Adelphi University and serves as Distinguished Faculty for the In-Store Marketing Institute.

» Return to the I-Seminars home page

The Institute hosts a one-hour I-Seminar each month. Participants view the presentation through a Web browser, listen by phone and have opportunities to ask questions.