Sporting Goods

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The Sports Authority Promotes Appropriately

Dec. 30 - The Sports Authority this season encouraged holiday shoppers to "Give the gift of sports."

Dick's Declares, 'Gift It'

Dec. 22 - Dick's Sporting Goods is helping shoppers "Gift It" this holiday season.

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Related Features, Special Reports

Seasonal Report: Breast Cancer Awareness 2008

Pink again coated the merchandising landscape this fall as retailers and manufacturers ran cause-marketing efforts to support October's designation as Breast Cancer Awareness Month.

Seasonal Round-Up: Holiday 2007

Dec. 17 - The Institute presents a review of marketing and merchandising activity at more than 50 leading retail chains. Coverage includes more than 350 images of seasonal displays, signs, store environments and marketing collateral.


    Related Research

    BIGresearch Executive Briefing: September 2008

    September 2008 results from BIGresearch's Consumer Intentions & Actions Survey

    Sporting Goods Purchase Influences

    What's the first store you visit to buy sporting goods or exercise equipment? If you're like most U.S. consumers, you don't have a preference for where to go. That means the category is "up for grabs," according to the latest exclusive shopper research study from Planet Insights.


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    Wilson Jack Floorstand

    Wilson Tees Up Brand Identity (Audio Included)

    Tom Gruger of Wilson Sporting Goods joins two of his brand partners to discuss the Jack golf ball launch