Dick's Sporting Goods used the latest edition of its GameOn magazine as the centerpiece of its back-to-school marketing campaign.

The Sports Authority launched its back-to-school campaign in July with a plethora of themed P-O-P materials while also getting back to football-related marketing through an exclusive sweepstakes with Under Armour.

An overview of recent digital marketing activity at leading U.S. retailers

Shopper loyalties are strong in sporting goods, but a down economy could sway these loyal, tribal shoppers.

September 2008 results from BIGresearch's Consumer Intentions & Actions Survey

What's the first store you visit to buy sporting goods or exercise equipment? If you're like most U.S. consumers, you don't have a preference for where to go. That means the category is "up for grabs," according to the latest exclusive shopper research study from Planet Insights.

Sarah Rottenberg of Jump Associates discusses how retailers such as Trader Joe's, American Apparel and Cabela's work with brands to create compelling stories and experiences for shoppers.

Walgreens' recent overhaul of its marketing and merchandising practices includes a desire to become a better collaborative partner for product manufacturers, according to chief marketing officer Kim Feil.