Specialty/Other

Field Reports from Specialty Channels

Macy's Believes in Santa Claus

Nov. 20 - Macy's this month plays off the legendary "Yes, Virginia" newspaper editorial in a "Believe" holiday campaign benefiting the Make-A-Wish Foundation.

Fisher-Price Wins 'Best of' Design of the Times Award

Nov. 18 - An interactive endcap display for Fisher-Price's Smart Cycle toy won the "Best of the Times" award in the Institute's annual Design of the Times contest. The display was designed and produced by Darko Inc., Twinsburg, OH.


Related Features

Seasonal Report: Breast Cancer Awareness 2008

Pink again coated the merchandising landscape this fall as retailers and manufacturers ran cause-marketing efforts to support October's designation as Breast Cancer Awareness Month.

Seasonal Report: Back-to-School 2008

Hannah Montana and other teen-friendly entertainment properties took center stage during the 2008 back-to-school season, as retailers in multiple channels sought to add a hip veneer to otherwise standard promotions targeting students and their parents.


Related Research

BIGresearch Executive Briefing: September 2008

September 2008 results from BIGresearch's Consumer Intentions & Actions Survey

Sporting Goods Purchase Influences

What's the first store you visit to buy sporting goods or exercise equipment? If you're like most U.S. consumers, you don't have a preference for where to go. That means the category is "up for grabs," according to the latest exclusive shopper research study from Planet Insights.


Related Lectures

Women's Retail Rituals (Audio Included)

Nicole Green, senior strategic planner, discusses results from Frank About Women's "Retail Rituals III" survey of 2,375 men and women conducted in January 2008.

Designing Retail Experiences Just for Me and My Family (Audio Included)

Sarah Rottenberg of Jump Associates discusses strategies for building a shopping experience that addresses the needs of multiple family members.