Mass Merchants

Related Field Reports

Target Makes 'Nice'

Nov. 21 - Target embraces its top non-profit partners this holiday season by marketing another fundraising collection.

Fisher-Price Wins 'Best of' Design of the Times Award

Nov. 18 - An interactive endcap display for Fisher-Price's Smart Cycle toy won the "Best of the Times" award in the Institute's annual Design of the Times contest. The display was designed and produced by Darko Inc., Twinsburg, OH.

More Field Reports

Related Features, Special Reports

Seasonal Report: Breast Cancer Awareness 2008

Pink again coated the merchandising landscape this fall as retailers and manufacturers ran cause-marketing efforts to support October's designation as Breast Cancer Awareness Month.

Seasonal Report: Back-to-School 2008

Hannah Montana and other teen-friendly entertainment properties took center stage during the 2008 back-to-school season, as retailers in multiple channels sought to add a hip veneer to otherwise standard promotions targeting students and their parents.


Related Research

Making Shopper Marketing Work

Consumer product manufacturers and retailers are aggressively improving their shopper marketing expertise and beginning to see the fruits of their labors, according to a report by Deloitte Consulting commissioned by the Grocery Manufacturers of America.

Shopping Decisions Made In-Store

More than two-thirds of packaged goods shoppers make purchase decisions within the store, where they are influenced by a variety of marketing vehicles, according to research conducted by OgilvyAction.


Related Lectures

Women's Retail Rituals (Audio Included)

Nicole Green, senior strategic planner, discusses results from Frank About Women's "Retail Rituals III" survey of 2,375 men and women conducted in January 2008.

Designing Retail Experiences Just for Me and My Family (Audio Included)

Sarah Rottenberg of Jump Associates discusses strategies for building a shopping experience that addresses the needs of multiple family members.