Electronics/Entertainment

Related Field Reports

Circuit City Liquidates with Signs

Nov. 19 - Circuit City this month began liquidation sales at the 155 stores that it will close before the end of 2008.

Fisher-Price Wins 'Best of' Design of the Times Award

Nov. 18 - An interactive endcap display for Fisher-Price's Smart Cycle toy won the "Best of the Times" award in the Institute's annual Design of the Times contest. The display was designed and produced by Darko Inc., Twinsburg, OH.

More Field Reports

Related Features, Special Reports

Store Check: Best Buy Mobile 2.0

Best Buy put a new spin on its targeted format last month by opening three Best Buy Mobile mall stores that primarily target on-the-go wome

Seasonal Report: Breast Cancer Awareness 2008

Pink again coated the merchandising landscape this fall as retailers and manufacturers ran cause-marketing efforts to support October's designation as Breast Cancer Awareness Month.


Related Research

D. Budget Allocations by Marketing Tactic

P-O-P Trends Report 2008

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

Research: Consumer Electronics ShopperPulse

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.


Related Lectures

Experiential Marketing: Adding the Fifth "P" into the Marketing Mix (Audio Included)

Kristen des Chatelets of bds mktg discusses the value of "influencing the influencers" -- sale associates -- through training, retail events and and other forms of "people powered" marketing.

Innovative Retail from Around the Globe (Audio Included)

Colin Beaton, Watt International's managing director, Middle + Far East, provides a virtual tour of high-end retail designs from Dubai, Delhi, London, Shanghai and Las Vegas.