Convenience Stores

Related Field Reports

C-Store Field Report (March 2, 2010)

BP Products North America last month began deploying price-rollback technology at gas pumps to facilitate the operation of cents-off-per-gallon promotions, laying the foundation for a large-scale loyalty program as well as outside partnerships.

7-Eleven Field Report (Feb. 12, 2010)

7-Eleven and PepsiCo's Mountain Dew are teaming for a Slurpee promotion that taps into the March 16 release of Sony Computer Entertainment's blockbuster God of War III videogame.

More Field Reports

Related Features, Special Reports

Seasonal Store Check: Super Bowl 2010

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Seasonal Store Check: Halloween 2009

Halloween largely proved to be a merchandising-only event in 2009, as retailers and national brands focused almost exclusively on price and conducted few consumer promotions of note.


Related Research

The Convenience Store Shopping Experience

An analysis of self-reported shopping behavior from Meyers Research Center

Shopper Marketing Trends Report 2010

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.


Related Lectures

Front-End Focus: Maximizing Checkout Performance (Audio Included)

This panel presentation provides highlights from the Front-End Focus 2009 study to identify opportunities and maximize profit performance in checkout merchandising.

Shopper Marketing and the Changing Retail Landscape (Audio Included)

Bryan Gildenberg of Management Ventures Inc. surveys the economic landscape and discusses how dominant players in the drugstore, dollar, supermarket, mass and club channels are responding.