BP Products North America last month began deploying price-rollback technology at gas pumps to facilitate the operation of cents-off-per-gallon promotions, laying the foundation for a large-scale loyalty program as well as outside partnerships.

7-Eleven and PepsiCo's Mountain Dew are teaming for a Slurpee promotion that taps into the March 16 release of Sony Computer Entertainment's blockbuster God of War III videogame.

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Halloween largely proved to be a merchandising-only event in 2009, as retailers and national brands focused almost exclusively on price and conducted few consumer promotions of note.

An analysis of self-reported shopping behavior from Meyers Research Center

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.

This panel presentation provides highlights from the Front-End Focus 2009 study to identify opportunities and maximize profit performance in checkout merchandising.

Bryan Gildenberg of Management Ventures Inc. surveys the economic landscape and discusses how dominant players in the drugstore, dollar, supermarket, mass and club channels are responding.