Convenience Stores

Related Field Reports

Certified Oil Gets a New Look

Nov. 21 - Certified Oil Co. last month unveiled a new look for its convenience stores.

Fisher-Price Wins 'Best of' Design of the Times Award

Nov. 18 - An interactive endcap display for Fisher-Price's Smart Cycle toy won the "Best of the Times" award in the Institute's annual Design of the Times contest. The display was designed and produced by Darko Inc., Twinsburg, OH.

More Field Reports

Related Features, Special Reports

Seasonal Report: Breast Cancer Awareness 2008

Pink again coated the merchandising landscape this fall as retailers and manufacturers ran cause-marketing efforts to support October's designation as Breast Cancer Awareness Month.

Special Report: Sweeping Success

Whether awarding cash prizes or celebrity encounters, contests and sweepstakes still win loyalty from customers and retailers.


Related Research

Shopping Decisions Made In-Store

More than two-thirds of packaged goods shoppers make purchase decisions within the store, where they are influenced by a variety of marketing vehicles, according to research conducted by OgilvyAction.

Purchase Behavior Among 'Health and Sustainability' Shoppers

Research by The Nielsen Company and the Natural Marketing Institute (NMI) finds that shoppers leading "lifestyles of health and sustainability" spend more money in warehouse club stores than in any other channel.


Related Lectures

Steve Hoch

Architecting Brands to Compete Against Private Label (Audio Included)

Steve Hoch presents an overview of common private label strategies employed by retailers and some of the ways brands have responded.

"The Shopper-Centric Journey" at Coca-Cola (Audio Included)

In a presentation from the In-Store Marketing Summit, Coca-Cola director of shopper marketing insights Claire Quinn explains how results from a landmark shopper study are leading the company toward a "shopper-segmented merchandising" strategy that seeks to make retail execution a store-by-store process.