The company's current mindset forces brand teams, agencies to start with the store

Cadbury Adams USA leveraged experiential and digital marketing tactics to support the launch of Trident Layers.

Meijer took the first step away from its mass-merchant business model last month by opening a smaller, grocery-focused store in Niles, IL.

The Promotion Marketing Association (PMA) in March named Kraft Foods' "Oreo Double Stuf Racing League" marketing campaign as the winner of the 2009 Super Reggie.

A profile of P-O-P Hall of Fame inductee Parisa Zander, Senior Director, Worldwide Visual Merchandising and Store Design, Microsoft Corp.