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In-Store Marketing Expo Expands

The In-Store Marketing Expo, taking place Nov. 12-14 at the Las Vegas Convention Center, has significantly expanded its agenda to provide thousands of attendees even greater educational and networking opportunities.

In 2008, the Expo will feature a world-class educational curriculum of more than 40 seminars and symposia, free keynote addresses from retail giants Wal-Mart and Kroger, and an array of networking events and opportunities.

New in 2008 are the addition of four intensive symposia. Designed as deep-dive workshops that deliver practical in-store insights, Expo symposia are an excellent supplement to the conference's traditional curriculum. Attendees can choose from four:

  • The New World of Shopper Marketing, by Interscope
  • Visual Solutions to Marketing Problems, by Proteus
  • The Power of Entertainment @ Retail, by the Promotion Marketing Association
  • The New Wal-Mart Smart Network, by Wal-Mart. (Note: this private session is for qualified Wal-Mart vendors and their agencies only; in-store media and P-O-P firms are not eligible.)
Also new this year is the addition of more seminars, which have been designed by top retail practitioners to address the most critical issues facing marketing professionals today. Each seminar has been developed to provide unbiased content covering a spectrum of in-store topics, including Sustainability, Channel Insights, Shopper Insights, Retail Collaboration, Activation, Shopper Engagement, Retail Media and Packaging.

In addition to the enhanced educational program, the Expo offers attendees an expansive exhibit hall boasting a variety of specialized pavilions and more than 300 total solution providers; the inspirational Design of the Times Gallery, which showcases hundreds of the latest retail displays and promotions; bonus show-floor education in the "What's New" Theater and In-Store Marketing Institute Bookstore; and unique opportunities for networking with colleagues at the Design of the Times Awards Reception and the Women in P-O-P Benefit to Fight Breast Cancer.

To download a digital brochure or to register for the event, visit www.instorexpo.com.

Published: August 2008

Source: In-Store Marketing Institute

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