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Daily Field Reports (i)
CVS 'Gives a Little Love'

CVS 'Gives a Little Love' March 6, 2015

CVS/pharmacy promised consumers more than the expected gift options for Valentine’s Day but kept the focus of its marketing campaign on standbys such as chocolates and greeting cards. The…

Target Refocusing on 'Signature' Categories March 5, 2015

Target has been moving quickly and decisively to put the data breach of holiday 2013, failed international expansion into Canada and multiple merchandising mishaps behind it, unveiling a series of new…

Bi-Lo Consumers Add Flavor to Private Label March 5, 2015

Bi-Lo Holdings' recently wrapped the first phase of a company-wide "Add 2 The New ChekList" contest, which enlisted consumers to suggest new flavors for the retailer's Chek private-label…

Colgate Brings 'Bright Smiles' to Family Dollar March 4, 2015

Colgate-Palmolive's Colgate partnered with Family Dollar for the third year to offer dental health screenings at 21 stores in honor of February's designation as "Black History Month."…

Ahold Loses a President March 4, 2015

Ahold USA's Joe Kelley this week stepped down as president of the Stop & Shop New England division. Resigning to "pursue other career opportunities," Kelley handed off responsibilities…

PetSmart Gives Puppy Love March 3, 2015

PetSmart focused on helping homeless pets find love for Valentine's Day through a variety of promotions staged in partnership with its nonprofit PetSmart Charities.…

CVS Hires Safeway Shopper Marketing Exec March 3, 2015

CVS Health has hired former Safeway shopper marketing executive Chris Almeida to take on the position of senior director, shopper marketing and experience, CVS/pharmacy. Almeida had been Safeway’s…

Walgreens ‘Loves Your Heart’ in February March 2, 2015

Walgreens executed a multifaceted cause campaign in support of the American Heart Association’s designation of February as “American Heart Month.” Employing a “We Love…

From the Glossary (i)

Back tag

A product-identifier card for peg hooks or spring-loaded shelves that appears when the product is out of stock.

Recent Updates (i)

Walgreens' Honolulu Flagship Store

March 3, 2015 Walgreens' Honolulu Flagship Store

Walgreens expanded its "flagship store" concept in February with the opening of a Honolulu location. The store is located on Kapiolani Boulevard in the Ala Moana shopping district. It has a culturally inspired design, according to the retailer.

Unilever Target 'Latest & Greatest' FSIs

February 26, 2015 Unilever Target 'Latest & Greatest' FSIs

Unilever and Target ran a four-page FSI event in the Feb. 22 edition of News America Marketing's SmartSource. The event promised a $5 store gift card with purchase of four products (excluding new dry spray antiperspirants) from brands including Axe White Label, Vaseline, Dove, Pond's, St. Ives, Simple, Q-tips and Degree. It also dangled another $5 store card with purchase of $20 worth of hair care products from brands such as Tresemme, Suave, Nexxus, Clear and Dove.

PepsiCo Target 'Snack Stadium' Incentive

February 11, 2015 PepsiCo Target 'Snack Stadium' Incentive

PepsiCo helped Target tap in to the excitement in advance of the National Football League's Feb. 1 Super Bowl with an exclusive incentive promising a free party tray designed to resemble a “snack stadium” with purchase of five select Pepsi 12-packs or Tostitos products through Jan. 31. The offer was communicated in multiple email blasts from the manufacturer.

Target #LoveStruck Stand-Alone Insert

February 9, 2015 Target #LoveStruck Stand-Alone Insert

Target ran a stand-alone insert in mid-week newspapers on Feb. 4 to tap into the upcoming Valentine's Day holiday as part of its ongoing "Target Run" advertising campaign. (See "Target Puts ..." in Related Articles.) The first three pages of the four-sided insert depicted:

A Message from the Institute

Shopper Summit Registration Up Nearly 100% Over Last Year –
Space Is Limited

Sessions are filling up fast for the Shopper Marketing Summit, March 16-18, 2015, in Schaumburg, IL. Register now at

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