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Daily Field Reports (i)
Target Builds on Summer Black Friday

Target Builds on Summer Black Friday July 25, 2014

Target revamped its annual summertime Black Friday promotion this year. The mass merchant changed the effort’s name from “Bonus Black Friday” to “Black Friday in July”…

Kmart Rides the 'Transformers' Buzz July 24, 2014

Kmart tied in to the June 27 theatrical release of Paramount Pictures' Transformers: Age of Extinction by staging a "Dino-Mite Summer" sweepstakes.…

PetSmart Gets 'Inspired' July 23, 2014

PetSmart is extolling the virtues of pet ownership through a massive "Inspired by Pets" campaign. The integrated effort kicked off with an "Inspiration Waggin'" bus tour…

Neutrogena Gets Its Kicks at Walgreens July 22, 2014

Walgreens is hosting an exclusive soccer-themed sweepstakes from Johnson & Johnson’s Neutrogena. Running June 29 through Aug. 2, the sweeps awards a trip to Los Angeles in September…

Abound Fits Right into CVS' New Labeling Program July 21, 2014

CVS/pharmacy launched a line of "healthier snacks" under its Gold Emblem private-label brand last month in tandem with a new food labeling program. The Gold Emblem Abound snack line…

Milk-Bone Makes a Call on Target's Pharmacy July 18, 2014

Target teamed with Big Heart Pet Brands to promote its own Pet Rx program and the manufacturer’s new Milk-Bone Brushing Chews. Shoppers who inquire about pet prescriptions at the pharmacy…

7-Eleven Goes All Out for Doritos Loaded July 17, 2014

7-Eleven pulled out all the marketing stops this month to launch Doritos Loaded, a food-service offering produced in conjunction with PepsiCo's Frito-Lay.…

PetSmart Explores Sales with National Geographic July 16, 2014

PetSmart has been heavily promoting an exclusive new collection of products for fish, reptiles and small pets marketed under a license from the National Geographic Society.…

From the Glossary (i)


A fixture in which the merchandise hangs down at an angle, creating layers or tiers.

Summit 2015 Call for Speakers
Recent Promotional Activity (i)

ShopRite P&G 'Buy More, Save More' Feature

July 7, 2014 ShopRite P&G 'Buy More, Save More' Feature

ShopRite tied in to Procter & Gamble's July 6 brandSaver FSI event (see Related Articles) with a full-page feature in its concurrent circular that offered:

  • roughly $60 worth of “Club Size Savings” on products from Tide, Bounty, Febreze, Pampers, Swiffer, Dawn, Cascade, Charmin, Iams and Duracell.
  • a $10 mail-in rebate — through a "Back-to-School" Visa gift card — with $30 purchase of various P&G products. Shoppers redeem the offer by mail.

A&P P&G 'Household Essentials' Features

July 7, 2014 A&P P&G 'Household Essentials' Features

Great Atlantic & Pacific Tea Co.'s A&P, Waldbaum's, Superfresh and Pathmark chains tied in to Procter & Gamble's July 6 brandSaver event (see Related Articles) with features in weekly circulars offering store loyalty cardholders $10 off a future receipt (via checkout coupon) with purchase of $40 worth of Dawn, Mr. Clean, Downy, Puffs or Cascade.

CVS P&G '$10 Gas Card' Feature

July 7, 2014 CVS P&G '$10 Gas Card' Feature

Procter & Gamble earned the bulk of the front page in CVS/pharmacy's July 6 circular as the drugstore retailer trotted out a periodic promotion (see "CVS Turns Up ..." in Related Articles) that offers a $10 gas card with $30 purchase of eligible products from multiple manufacturers. Featured P&G brands included CoverGirl, Pampers, Secret, Gillette, Charmin, Bounty, Tide, Dawn, Puffs, Pantene, Crest, Glide and Duracell.

P&G Walmart 'brandSaver' Insert

July 7, 2014 P&G Walmart 'brandSaver' Insert

Walmart tied in to Procter & Gamble’s concurrent brandSaver FSI event (see Related Articles) with a stand-alone insert in July 6 newspapers. One side of the co-op ad touted Rollback prices on Tide, Bounty and Charmin. It also kicked off back-to-school season by directing consumers to find a custom pallet display in stores that merchandises Bounty and Puffs under Walmart’s “Save 4 School” theme.

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