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Daily Field Reports (i)
Walgreens Rediscovers the 'Beauty Within'

Walgreens Rediscovers the 'Beauty Within' April 18, 2014

Walgreens amped up its “Discover Beauty Within” platform in March by launching an exclusive quarterly magazine and refreshing a dedicated website. The first issue of Discover…

Ahold Taps Hahn; Keptner Moves to New Role April 17, 2014

Ahold USA this week named long-time Hershey Co. executive Amy Hahn as senior vice president of marketing.…

A&P Deals in Frozen Food April 16, 2014

Great Atlantic & Pacific Tea Co.'s A&P, Pathmark, Waldbaum's and Superfresh chains leveraged March's designation as "Frozen Food Month" for a month-long coupon offer.…

P&G brandSaver: April 2014 April 15, 2014

Procter & Gamble showcased “Award Winners for Spring Beauty” in the April edition of brandSaver. Distributed on March 30 via News America Marketing’s SmartSource…

Dollar General Finds Some Cleaning Friends April 14, 2014

Dollar General enlisted five manufacturers this spring to help stage seasonal cleaning promotions.…

Best Buy Marches On April 11, 2014

Best Buy showcased multiple product categories last month through a pair of March-friendly promotions. The retailer revived its annual “March Audio Fest” event and, separately, tapped…

Walgreens Furthers the Vitamin Angels Cause April 10, 2014

Walgreens is activating its "Way to Well Commitment" in support of nonprofit Vitamin Angels for the second time in six months.…

Key Brands Help PetSmart 'Stock Up' for Winter April 9, 2014

PetSmart's big winter sales event garnered account-specific attention from three manufacturers.…

From the Glossary (i)

Shopper

A consumer who is actively involved in considering products to purchase.

2014 DOT Entry
Recent Promotional Activity (i)

ShopRite P&G 'Seven Ways to Save' Feature

March 31, 2014 ShopRite P&G 'Seven Ways to Save' Feature

ShopRite used a full tabloid page in its March 30 circular to present "Seven Ways to Save on Your Favorite P&G Brands" as a tie-in to Procter & Gamble's concurrent brandSaver FSI drop. (See Related Articles.) Totaling roughly $30 in savings off future receipts, the deals comprised:

Meijer P&G 'brandSaver' Features

March 31, 2014 Meijer P&G 'brandSaver' Features

Meijer tied in to Procter & Gamble's March 30 brandSaver FSI event (see Related Articles) with a pair of half-page features in its April 3 circular promising $5 off a future store receipt with purchase of $25 worth of the manufacturer's household brands or $20 in health & beauty products. Numerous other features throughout the circular contained bursts directing consumers to Sunday newspapers to find coupons for brands such as Old Spice, Olay, Secret, Gillette and Prilosec OTC.

Rite Aid P&G 'brandSaver' Features

March 31, 2014 Rite Aid P&G 'brandSaver' Features

Rite Aid tapped into Procter & Gamble's concurrent brandSaver FSI event with front- and back-page features in its March 30 circular that promised, respectively, $10 off a $30 purchase of household products and $7 off a $24 purchase of beauty SKUs. The back-page feature also contained a manufacturer's coupon providing $2 off a pair of Clairol items.

Additional features sprinkled throughout the tab presented the final price available for shoppers who redeemed brandSaver coupons. 

Target P&G Incentive Features

March 31, 2014 Target P&G Incentive Features

Target indirectly tied in to Procter & Gamble’s March 30 brandSaver FSI drop (see Related Articles) by devoting most of the back page in its concurrent circular to the manufacturer’s brands:

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