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Daily Field Reports (i)
Meijer Makes Thanksgiving a Rock Star

Meijer Makes Thanksgiving a Rock Star November 26, 2014

Meijer is making Thanksgiving a big part of its holiday marketing plan this year with a "Rock That Thanksgiving" campaign.…

Walmart's Chief Merchant Jumps Ship November 26, 2014

Walmart is reorganizing its U.S. division as chief merchandising officer Duncan Mac Naughton leaves the post just days prior to the biggest shopping holiday of the year.…

Walgreens Helps 'Tots' With Toys and Money November 25, 2014

Walgreens is taking a two-pronged approach to its holiday toy drive this year, again soliciting in-store donations while also adding a separate digital component.…

Kroger Turns 'Hope' Into 'Courage' November 24, 2014

Kroger rebranded its annual October "Breast Cancer Awareness Month" campaign this year, changing the name from "Giving Hope a Hand" to simply "Sharing Courage."…

Winn-Dixie Cooks Up Continuity November 21, 2014

Bi-Lo Holdings' Winn-Dixie is running a continuity program with Jarden Consumer Solutions. The program gives loyalty cardholders one point for every $10 they spend between Nov. 5 and Jan.…

RadioShack Gets 'Weird' for the Holidays November 20, 2014

RadioShack is pulling out all the stops as it attempts to boost flagging sales during what will be a critical holiday season for the struggling consumer electronics chain. Most notably, the retailer…

P&G Keeps Walmart Pink November 19, 2014

Procter & Gamble again dominated "Breast Cancer Awareness Month" activity at Walmart this October. As it did last year, the mass merchant received an account-specific overlay…

Walgreens Sells Gum for the ADA November 18, 2014

Walgreens activated its "Way to Well Commitment" in support of the American Diabetes Association (ADA) in various ways during November, which the ADA dubs “American Diabetes Month.” The…

From the Glossary (i)

P2P

Shorthand for “Path to Purchase.”

Recent Updates (i)

Target 'Wish List' App

November 18, 2014 Target 'Wish List' App

Target launched a “Wish List” mobile application that lets children create and share lists with friends and family. Among other list-building tools, the app includes an augmented reality feature that lets them add items from the retailer’s kids catalog. (See Related Update below.) Parents must sign in with a target.com account.

The retailer is offering users 10% off a wish list during one day of their choosing before Nov. 26. The app launched Oct. 31.

Target Holiday Kids Catalog

November 12, 2014 Target Holiday Kids Catalog

Target's 60-page Holiday Kids Catalog highlights a parade of toys licensed from various entertainment properties as well as those from brands such as Samsung, Hallmark Cards' Crayola, Mattel Inc.'s Barbie and Fisher-Price, Razor USA's Razor, Hasbro Inc.'s Nerf and Woodman Labs' GoPro. A few pages are dedicated to exclusive products, and more of the SKUs are dispersed throughout the catalog and identified with an "only at Target" burst.

Meijer 'Tricks for Treats' Photo Contest

November 5, 2014 Meijer 'Tricks for Treats' Photo Contest

Meijer partnered with Mars Petcare and Avanti Press for a "Tricks for Treats" photo contest. The retailer's Facebook fans entered throughout October by submitting a photo of their pet in a Halloween costume.

Food Lion 'Believe in Heroes' Features

November 4, 2014 Food Lion 'Believe in Heroes' Features

Delhaize America's Food Lion dedicated multiple features in its Oct. 22 and 29 circulars to Acosta Sales & Marketing's annual "Believe in Heroes" cause campaign. Features showcased $1 Believe in Heroes bracelets and chip clips sold in select stores while spotlighting partnering brands including Clorox Co.'s Hidden Valley, Procter & Gamble's Duracell, General Mills' Pillsbury and Kellogg Co.'s Nutri-Grain, whose sales help support the nonprofit Wounded Warrior Project.

A Message from the Institute

Save the Dates for Shopper Summit!

The Institute's Shopper Marketing Summit will be held March 16-18, 2015, in Schaumburg, IL. The event also includes the Shopper Marketing Effie Awards celebration and the Hall of Fame induction ceremony.

Next I-Seminar

Walking in a Shopper's Wonderland: Holiday Shopper Marketing 2014 January 15, 1:00 pm Central

I-Seminar Series

Discover the most innovative holiday shopper marketing campaigns and tactics of 2014.

Upcoming Institute Events

View full industry calendar »

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